• ​eCommerce & Consumer Internet Investors

  • YYX Ventures is a London based Family Office, investing in ambitious early / growth stage technology companies.


    YYX support emerging technology companies, with a focus on the eCommerce & Consumer sector (although agnostic for the right opportunity), investing from £500k up to £5m+ in Seed and Series A rounds.


    YYX have supported and grown a host of household names in our sector, deploying over £100m since 2016.

  • Select investments

    We've supported a host of household names, below are some examples

    Simba Sleep

    Simba Sleep, the biggest sleep brand in Europe.


    JXC was Simba's first external investor, investing into their pre seed round in 2015. JXC have subsequently assisted Simba raise £60m across 4 rounds, from a host of household name investors including JamJar Investments, Spark Ventures and Henderson Global Investors


    Simba is a sleep brand focusing on improving how we sleep. The company predominantly sell directly to customers online , but have also entered into an exclusive High St partnerships with leading retailers globally including John Lewis in the UK.


    Simba now sell online on 4 continents and across 15 countries and have sold over £100m of products since launching in 2016. The company has branched out into pillows, duvets, bed bases as well as currently developing a range of IOT technologies to further improve their customers sleep experiences.


    Simba was voted #2 startup in the UK of 2018 by Startups 100 and is a member of Tech City's Future Fifty program.


    SuperAwesome, powering the kids’ digital media ecosystem.


    JXC was one of SuperAwesome's first external investors participating in their seed round in 2014. The company has gone onto raise a series funding rounds in which JXC have participated, including a recent primary and secondary investment from PE house Mayfair Equity Partners.


    SuperAwesome’s technology is used by hundreds of brands and content-owners to safely engage with over 500M kids every month. The company has pioneered the ‘kidtech’ market: technology which delivers digital media functionality with a ‘zero-data’ design to ensure total safety for kids.


    SuperAwesome was recently named the 8th fastest growing private technology company in Britain (The Sunday Times Tech Track 100 2017) as well as one of Europe’s fastest growing companies (Financial Times 1000: Europe’s fastest growing companies). The company was awarded a Breakthrough Technology Award at the Campaign Creative Tech Awards 2017 for REX, the world’s first kid-safe programmatic ad filter.



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